News
The company's brand has been honored with the titles "Jiangxi Famous Brand Product" and "Advanced Enterprise in Brand Development of Jiangxi Province."
Release date:
2022-04-20
source：South Hard Company
Writer：Zhang Fang
On January 9, 2022, at the "Jiangxi Province Brand Building Advanced Enterprises and Individuals Award Ceremony" hosted by the Jiangxi Provincial Brand Building Promotion Association, the company was honored with the title of "Jiangxi Province Brand Building Advanced Enterprise." Additionally, its "Jinta Brand" tungsten powder, cemented carbide rods, and tungsten carbide powder were recognized as "Jiangxi Famous Brand Products," while the company’s General Manager, Cai Haiyan, was named "2021 Jiangxi Province Brand Building Advanced Worker."
"Brand is a comprehensive reflection of a company’s—and even a nation’s—competitive strength, representing the direction of upgrading both supply and demand structures." The company places great emphasis on brand-building efforts, consistently upholding its quality philosophy: "Pursue excellence through precision and innovation, strive for perfection, foster trust and collaboration, and prioritize customer service." To reinforce this commitment, we continuously enhance our ability to implement and align with quality management systems, using quality as the cornerstone for building our brand. Earlier this year, the company’s Technology Center assigned dedicated personnel to spearhead brand-building initiatives and participated in specialized training sessions focused on brand development and the recognition process for Jiangxi’s prestigious brands. During the 2021 Jiangxi Famous Brand Product certification process—which began in April and lasted eight months—the Technology Center actively engaged with relevant government departments, seeking guidance and thoroughly analyzing policy requirements. As a result, all three products submitted by the company were successfully awarded the esteemed title of "Jiangxi Famous Brand Product."
Obtaining the "Jiangxi Famous Brand Product" title is a clear recognition from the government of the company's efforts in brand building, quality reputation, and management excellence. This will further enhance the company’s product brand value, market visibility, and competitive edge. Currently, as the industry faces increasingly complex raw material structures, intensifying competition from product homogenization, and steadily rising customer demands—trends that have become both pervasive and normalized—the company is committed to embracing a new stage of development while actively adopting innovative growth strategies. By focusing on building "three key bases," leveraging smart manufacturing and green production as strategic entry points, we are vigorously implementing excellence in performance management. At the same time, we’re continuously strengthening our process-quality audits and reinforcing our ability to align with global quality standards. These efforts aim to elevate employees’ brand awareness and bolster our comprehensive quality-control capabilities, ultimately propelling the company’s brand-building initiatives to new heights. 。
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