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“Boldly Conquer the World, Quality Wins the Future”—South Hard Enterprise Spirit Explained
Release date:
2017-11-08
source：South Hard Company
Writer：General Office
Since the company underwent restructuring in May 2003, it has steadily embraced the corporate spirit of China Minmetals Nonferrous Metals Co., Ltd.—"Professionalism, Integrity, Innovation, and Collaboration"—and has navigated nearly fifteen years of dynamic growth through both challenges and triumphs. Over the past decade and a half, especially since 2013, thanks to the collective efforts of all employees, the company has witnessed significant increases in sales of its key products, including tungsten powder, tungsten carbide powder, cemented carbide rods, and PCB milling cutters. Meanwhile, ongoing corporate reforms have advanced steadily, leading to a marked enhancement in the company’s overall strength and capabilities.
Alongside these transformative developments, the company is also gradually cultivating its own unique corporate culture and core values—ones that resonate deeply with both leadership and staff. To systematically capture and refine these guiding principles that the organization champions and employees wholeheartedly embrace,
Since the company’s restructuring in May 2003, we have steadfastly upheld the corporate spirit of China Minmetals Nonferrous Metals Co., Ltd.—"Professionalism, Integrity, Innovation, and Collaboration"—and have navigated nearly fifteen years of dynamic growth through both challenges and triumphs. Over the past decade and a half, especially since 2013, thanks to the collective efforts of all our employees, sales of our flagship products—including tungsten powder, tungsten carbide powder, cemented carbide rods, and PCB milling cutters—have surged significantly. Meanwhile, our ongoing enterprise reforms have progressed steadily, leading to a marked enhancement in the company’s overall strength and competitiveness.
As the company continues to evolve and thrive, we’re also gradually cultivating a unique corporate culture and set of core values that resonate deeply with our workforce and are widely understood by the public. To formally capture and articulate the company’s guiding principles—values that employees embrace and society can appreciate—we launched an award-winning campaign inviting employees to contribute their ideas for defining our corporate spirit. The response was overwhelmingly enthusiastic, as staff members from across the organization actively participated in brainstorming sessions.
Drawing inspiration from these collaborative efforts, and building upon Zhongtung High-Tech’s shared commitment to "Integrity, Professionalism, Efficiency, and Innovation," we’ve refined our corporate spirit to reflect the essence of our journey: "Boldly Conquering the World, Quality Ensures the Future." This new motto encapsulates our determination to push boundaries, deliver excellence, and shape a sustainable future through unwavering dedication to quality and innovation.
Breaking Through: Embracing and carrying forward the pioneering spirit of the "South Hard People," we leverage our exceptional technology, superior products, and unwavering work ethic to fearlessly tackle challenges and forge a bright new future in the cemented carbide industry.
Quality Wins the Future: We are committed to meticulously crafting powder, bar stock, and milling cutter products with care, precision, and dedication. Through our attentive approach, superior quality, and thoughtful service, we aim to build a world-class brand in the industry—and together, create an even brighter future for Nanhard.
The company spirit of "Boldly Conquer the World, Quality Wins the Future" fully embodies Nanhard's growth aspirations, precisely aligns with the company’s positioning and core identity, and carries profound significance. As the saying goes, "When everyone shares the same vision, success is assured." As long as all employees remain united in purpose, working together with unwavering dedication and a shared commitment to upholding Zhongtung High-Tech’s core values and behavioral principles—integrity, professionalism, efficiency, and innovation—they will actively embrace the company spirit of "Boldly Conquer the World, Quality Wins the Future." This collective effort will undoubtedly enable Nanhard to continuously strengthen its competitive edge, enhance its profitability, improve employee well-being, and achieve sustainable development, paving the way for a brighter future where we all thrive together!
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